We reduce the environmental impact

Also known as carbon footprint, the ecological footprint is an environmental indicator that expresses the total amount of climate-changing emissions (greenhouse gases) emitted directly or indirectly by an activity, company, person, event or product whether it be a good or a service.

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Carbon offsetting is climate action that enables individuals and organizations to balance the CO2 emissions they cannot avoid by supporting projects – such as wind farms that produce clean energy – that verifiably reduce, capture or avoid an amount proportional CO2 emissions.

The world urgently needs action against climate change. Organizations around the world, including the United Nations, are promoting the need to move towards a climate-neutral society. Time is of the essence, and the more positive climate action we can take now, the better.

This applies to both individuals and companies; we all need to address our emissions. By changing our habits and buying environmentally friendly products, we can help minimize our carbon footprint. Yet we can’t quite erase it entirely, and that’s where carbon offsetting comes into play. It’s an effective way to tackle those emissions you simply can’t reduce right now.

It’s an effective way to tackle those emissions you simply can’t reduce right now. Brands like Adidas and Sony are becoming climate neutral. Red Bull hosted the world’s first climate-positive sporting event in 2017, while Microsoft pledged to go climate-positive (which means offsetting more emissions than it has ever produced). This type of leadership sets a great example, encourages climate action, and serves as an inspiration to others.

Absolutely yes.

All projects must document the reduction of greenhouse gas emissions. This is done by tracking the amount of clean energy produced, trees planted, gas captured from landfills, energy saved, etc. In addition, they all adhere to United Nations designed structures and all monitoring and documentation processes are logged. Any additional social and environmental impacts must also be reported.

All of this data is compiled into monitoring reports which are audited. These audits are combined with site visits. Reports are sent to a certification body that issues carbon credits. It is these credits that are sold to businesses or individuals.
Carbon offsetting is based on strict guidelines provided by the United Nations with carbon credits showing up on public records. When you offset your carbon emissions, the carbon credits are withdrawn and documented on the ledger as such, making it impossible to use the same credit twice. Public records are also your guarantee that the carbon has been offset.